7.1 Media 101 - tips and tricks for rural docs!
Tracks
Crown Ballroom 1 & 2
| Thursday, October 23, 2025 |
| 2:55 PM - 3:25 PM |
| Crown Ballroom 1 & 2 |
Speaker
Dr Norman Swan
Physician, Journalist and Broadcaster
Master of Ceremonies
Media 101 - tips and tricks for rural docs!
2:55 PM - 3:25 PMAbstract Overview
This session combines the expertise of Dr Norman Swan, one of Australia’s most respected health broadcasters, with the on-the-ground experience of the ACRRM and RDAA media teams. Delegates will gain practical insight into how the media works, what journalists look for, and how to confidently share rural health stories. Through an interactive presentation featuring practical tips and real-world examples, participants will strengthen their ability to represent their communities and amplify rural voices in the national health conversation.
The ACRRM and RDAA media teams are also available for 1:1 media training. Express interest at media@acrrm.org.au to arrange a suitable time.
The ACRRM and RDAA media teams are also available for 1:1 media training. Express interest at media@acrrm.org.au to arrange a suitable time.
Biography
Dr Norman Swan is a multi-award-winning producer and broadcaster who created Radio National's long-running Health Report and also co-hosts the popular podcast, What's That Rash? During the pandemic, he co-hosted Coronacast, a daily podcast which at its peak had millions of downloads each month. On ABC Television he is a reporter and commentator on 7.30, Midday, News Breakfast and 4 Corners and a guest host on RN Breakfast.
He is a past winner of the Gold Walkley. He created Invisible Enemies, on pandemics and civilisation for Channel 4 UK and broadcast in 27 countries. Norman has been awarded the medal of the Australian Academy of Science, an honorary MD from the University of Sydney, and in October 2022, a Fellowship of the Australian Academy of Health and Medical Sciences. He is also the recipient of the Australian Skeptics Journalism Award 2020. On Australia Day 2023, Norman was awarded the Medal of the Order of Australia (AM). He has published three books in recent years: So You Think You Know What's Good For You, So You Want To Live Younger Longer and So You Want To Know What's Good For Your Kids. Norman trained in Medicine and Paediatrics in Aberdeen, London and Sydney before joining the ABC.